I don’t watch a ton of television, mainly because now there are tons of ways to watch shows whenever you want, without 9 minutes of ads per episode.…

I don’t watch a ton of television, mainly because now there are tons of ways to watch shows whenever you want, without 9 minutes of ads per episode. But while watching the NBA Finals, I kept seeing this beer ad run. The ad shows a soldier coming home from war, while showing his brother setting up a welcome party. They meet, everyone is happy and smiling, and the beer is shown. I guess this ad upsets me because it so blatantly exploits our patriotism, transforming it from something selfless to a psychological nudge to get us to buy a certain brand of beer. I’ve gotten used to the women in bikinis and what-not, though thinking twice even that tradition is pretty appalling. It just seems like advertising, which has always been geared towards somewhat-subconscious persuasion, is getting increasingly bold, with fewer and fewer boundaries. To me, using Americans’ admiration and love for their soldiers as a vehicle for selling more cheap beer is disrespectful, cynical, and crosses some sort of unofficial line, one that I imagine will be increasingly crossed as advertisers compete with one another’s manipulative ads for our hearts, minds, and dollars.
– Will

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